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Privacy policy


We take the privacy of our users very seriously. We ask that you read this Privacy Policy (‘the Policy’) carefully as it contains important information about how we will use your personal data.

For the purposes of the Data Protection Act 1998, Realms Limited (‘we’ or ‘us’) is the ‘data controller’ (i.e. the company who is responsible for, and controls the processing of, your personal data).


We will obtain personal data about you (such as your name, address, e-address, telephone number, age bracket or professional profile) whenever you complete an online form or submit correspondence or communications to any part of our website.

For example, we will obtain your personal data when you register to use the website, post material, contact us for any reason, sign up to a service and or purchase goods which are either offered by us or offered by a third party via our website.

We may obtain sensitive personal data about you if you volunteer it during the completion of an online form or by uploading content relating to yourself to our website – such sensitive personal data which may include and is not limited to your ethnicity, gender, origin, sex, financial information including details of credit or debit cards to effect payment through this site and such other matters of a personal or intimate nature. If you volunteer such information, you will be consenting to our processing it for the purpose of operating the website responding to any requests you may make and for ensuring that users including yourself receive a better and more efficient service on this site.

We may monitor your usage of this website. This may include monitoring how many times you visit, which pages you go to, traffic data, location data and the originating domain name of a user’s internet service provider. This information helps us to build a profile of our users and will be used to improve the operation and responsiveness of the website to its users’ needs. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually. Please see further the section on ‘Use of cookies’ below.

Occasionally we may seek and or receive information about you from other sources (such as credit reference agencies). We will add this to the information which we already hold about you. This is done to in order to help us as appropriate process any orders received from you for goods or services provided on or through this website and to improve and personalise our service to you where appropriate.


We will use your personal data for the following purposes:

to help us operate effectively the website to enable the free flow of business which we are conducting in a lawful and effective manner

to identify you and any accounts you hold with us

administration and statistical analysis

customer profiling and analysing your purchasing preferences

marketing (see ‘Marketing and opting out’ below)

fraud prevention and detection

billing and order fulfilment

interfacing with an internet based electronic payment processor and or your

electronic banking service

delivering goods to your or a third party’s address and telephone details for confirmation or tracking of Orders

credit scoring and credit checking – see ‘Credit checking’ below

customising this website and its content to your particular preferences

to notify you any changes to this website or our services which may affect you

security vetting

improving our services


Unless you have asked us not to do so, we may contact you by mail, telephone, SMS, text/ picture/video message, fax, email about events, entertainments products, services, promotions, special offers, and or charitable causes which may be of interest to you.

[***We shall NOT share your personal data in any manner which enables you to be identified with any organisations who are our business partners who do not fall within the categories set out below and whose services are not essential for the operation of this website unless you have asked us to do so].

If you prefer not to receive any further marketing communications from us, send an email to with the title ‘unsubscribe’.


We may disclose your personal data to:

other companies within our group

our agents and service providers (e.g. providers of web hosting or maintenance services)

credit reference agents (see ‘Credit checking’ below)

law enforcement agencies in connection with any investigation to help prevent unlawful activity

our business partners in accordance with the ‘Marketing and opting out’ section

above only if you have given your prior consent in writing to us.


We will use current technical and organisational measures to safeguard your personal data, for example:

access to any account which may be operated through the website and which is

controlled by password and username which are unique to you;

we store your personal data on secure servers

payment details are encrypted using current industry accepted technology – you can read details both in our Terms of Access and Use of this Website and when you have completed the Shopping Bag and wish to pay.

Whilst we will use all reasonable efforts to safeguard your personal data, you acknowledge (a) that your participation in this website which is accessible from the World Wide Web may unintentionally result in your identity becoming known to persons unknown and you acknowledge that it is not possible to ensure that your personal information, and any sensitive personal information which you volunteer in those media, will be respected in those media, and (b) that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data which are transferred from you or to you via the internet for use on or though those parts of this website which are not generally accessible to the public.


We may monitor and record communications with you (such as telephone conversations and emails) for the purpose of quality assurance, training, fraud prevention and compliance and for the necessary deterrence of other anti-social or criminal activity.


To enable us and other companies in our group to make credit decisions about you and members of your household and for fraud prevention and money laundering purposes, we may search the files of credit reference and fraud prevention agencies (who will record the search). We may disclose information about how you conduct your account to such agencies and your information may be linked to records relating to other people living at the same address with whom you are financially linked. Other credit grantors may use this information to make credit decisions about you and the people with whom you are financially associated, as well as for fraud prevention, debtor tracing and money laundering purposes. If you provide false or inaccurate information and we suspect fraud, we will record this.


If you give us information on behalf of someone else, you confirm that the other person has appointed you to act on his/her behalf and has agreed that you can:

give consent on his/her behalf to the processing of his or her personal data

receive on his/her behalf any data protection notices

give consent to the transfer of his/her personal data abroad

give consent to the processing of his or her personal information or sensitive personal information as the case may be.

Provided always that we cannot always accept responsibility for policing the submission of personal information or sensitive personal information of a person who, unknown to us, is a minor for whom no responsible parent or guardian has provided consent. It is for parents and guardians of minors to ensure that no minor has unsupervised access to this website, or access in which the minor‘s personal data is thereby disclosed to us.



When you use this website, we may collect information about your computer, such as your IP address and/or browser, which we will use for administration purposes and statistical analysis. This information will not usually identify you personally. We may also obtain information about your online movements and transactions on our site and use of the internet. We do this by placing a ‘cookie’, which is a small file, on your computer’s hard disk. Cookies are used for several reasons:

to recognise you whenever you visit this website

to speed up access to this website (so you do not have to log on each time)

The vast majority of web browsers accept cookies. However, you can change your browser settings so that cookies are not accepted. If you do this, you may lose some of the functionality of this website.

For further information about cookies and how to disable them please go to:


On your first access through this site you agree and when you register on this website you agree that by the very nature operation function and purpose of the facilities and services offered on this website your personal data may be accessible to parties outside of the European Economic Area.


Economic Area and thereby “transferred” to countries outside the European Economic Area. Any coordinated transfer of personal data which we initiate without your intervention will be subject to contractual provisions that will safeguard your personal data to the extent reasonably possible given by the use of this website.

We welcome your feedback and questions. If you wish to contact us, please send an email to or you can write to us at:

Foffa Bikes

6 Evergreen Way
TW19 7UF

We may change this privacy policy from time to time. You should check this policy occasionally to ensure you are aware of the most recent version which will apply each time you access this website.