This is the first artistically designed electric bicycle.
The Foffa boost is an electric bicycle powered by the smart Zehus electric hub.
Created and Exclusively available through our middle eastern partners Electric Concepts, the Foffa boost was created for the city commuter who loves design.
‘As soon as we saw the first Foffa black edition, we immediately knew we had to invite renowned Israeli designer, Pilpelled, to use the bikes as his canvas’ said Yarin, head of Marketing at Electric Concept.
Uniquely distinguished, Pilpelled has a collaborated with global Brands such as Coca Cola, Absolute Vodka and Puma. Seen around the world on walls and canvases “a glance at Pilpelled‘s fashion label will quickly reveal why he was the perfect artist for this collaboration” said Dani Foffa, Founder and CEO of Foffa Bikes.
Transferring Pilpelled’s art to round steel tubing was no easy task. Using laser cutting and custom painting the Electric Concepts studio caught this process in this short film.